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For an eCommerce website to be successful in today’s competitive landscape consideration needs to be paid to several factors. Below we list the common factors that aid eCommerce success.

eCommerce Software: WordPress, Shopify, Magento

Each platform has its own pros and cons including complexity of use, flexibility, functionality, management, security measures, third part compatibility etc.

Shopping Websites: Amazon, Google

Feeding your products through to sites like Amazon and Google – yes – costs money but this should be weighed up against the additional sales generated and also the increased exposure for your eCommerce website.

The feed/s can be set up to automatically take notice of product and category changes you make on your eCommerce website and periodically regenerate and resubmit the feeds through to these shopping platforms.

Shopping Comparison websites: Newegg, Shop, ShopBot

Similarly with the ability to feed products through to sites like Newegg, Shop, ShopBot and other shopping comparison websites the same strategy and cost modelling applies here.

Newsletter Managers: Campaign Monitor, MailChimp

A great way to keep in contact with your customers – updating them on new products, product ranges and other useful or sales focused information.

These systems range from the simple to the elaborate; allowing simple sign-up forms through to managing customer journeys from inception of a subscriber, customer through their full life cycle. Some allow the integration of product feed data to be used in managing certain types of newsletter like basket abandonment. GDPR is an important consideration so ensure you follow the guidelines before sending out any communications.

Social Media Platforms: Facebook, Twitter, LinkedIn

Another great way to engage potential and existing customers. It may be it is sales, customer service, information dissemintation or general engagement – Social Media is a must for most businesses.

With Social Media there are a number of offerings here in relation to reaching your intended market. This encompasses both free and paid forms of advertising your eCommerce website. And each platform attracts its own type of audience and user so research the top x number of Social Media platforms to find where your audience is.

Campaign Managers: HubSpot, Infusionsoft

Managing the acquisition of new customers has become more complicated with the number of online channels where they can be reached or found. Newsletters, Social Media Accounts alike require management with a consistent message and with as much ease, from an administrative perspective, as possible. Offerings like that from HubSpot and Infusionsoft attempt to make this possible.

Pay-Per-click Advertising: AdWords, Amazon, Facebook, Twitter

Another way to reach your intended audience is to use pay per click advertising. Again there is a cost – but needs to be balanced against sales / engagement your eCommerce website gets through them. The range of these type of advertising vehicles is vast from dedicated platforms like AdWords and Amazon through to this offering being available via Social Media websites. Each provides tools, control panels, reporting and metric targeting and like social media your audience may be reached through a specific PPC channel so do some research / testing.

Analytics: Google, MSN, Hotjar

Who is visiting you eCommerce website and what are they doing when they get there. Which pages are performing the best and which require your attention, where are you losing customers, which pages are not converting.

Analysing the visits and engagements on your website can help you focus your attention on the parts of your eCommerce platform that require the most work.

Summary:

As you can see the list of eCommerce tools is long and a lot needs attention. As business owners we have only so much time during the day. So work with the above tools methodically (they are not in a particular order) so that you can measure results from the work you do on each point to find which elements are the most effective for your eCommerce website.

From the past decade, it has been observed that most of the businesses are interested in promoting their business products and services through the internet. If you want to survive in this online business arena, you need a powerful and well-equipped website for your business needs. With the advent technology of internet, business promotion and product promotion has become one of the easiest ways to create a brand name to your business. However, there are so many web site design companies are establishing every day and at the time of selecting the best web designer for your business needs, you will get little confused. For every business improvement through the web site, e-commerce web sties design and development plays a vital role.

You need to consider so many things before selecting a web design company for your business needs. First of all, you need to select the best company that offers professional services. If you want to reach your business to global clients, then you need to select the best company that offers professional services to your business needs. If your web site is getting a top rank in results page, then there is a chance to get some excellent potential customers. Some of the latest software technologies like HTML, Flash, ASP.Net, Front page, and Java Script into it. The next point is a budget, when it comes to budgeting, you can easily obtain the web site within your budget limits. And also you need to consider the important point that your web sites must not contain so many images because it will take so much time to load. Obviously, the time limit for a website is to load is three to four seconds, if it takes more than that, the user will be changed to some other sites. In these technology days, so many people are interested to avail these kinds of businesses. The main advantage with these services is definitely; your company will reach successfully met within a short period of time. These web designers are able to create wonders for your business taking it to new heights.

Most of the SEO companies are offering these services on the contact basis. They are all providing some essential developments of web sites and also already existing ones. The web site development is depending upon all departments’ collaborations. Especially, content development, designing, web server configuration, server side scripting and more. However, there are so many services are available in web design services graphic designing. Copy writing, IT development and many more. The experts from all departments must give complete coordination to get a better outcome of their efforts.  Finally, there are some well established and experienced organizations are offering this kind of services to their loyal customer. For more information and details, please visit their valuable web site.

The basic definition of “turnkey” itself is rooted in visual imagery; just picture getting a key to a car, inserting the key, and having it start without any problems. If a person makes use of the term “Turnkey”, what it is they are likely mentioning is a thing which is made for instant using (this term is mostly used for the sale or when one offers the supply of services and/or goods). Common examples include a “turnkey” home which is completely built and ready to be lived in (having everything from the construction to the carpeting and cabinets being finished), or another being a “turnkey” business where 3rd parties contracted are used to set up certain locations or needed equipment (ie the rail lines or a train) and putting them into operation, after which they turn it over to the one who hired them.

Using that line of reasoning, the definition of a turnkey eCommerce site would be when a brand new eCommerce site is completely created by a hired entity who will then turn the finished website over to the owner. In order for a website to be able to claim to be a real turnkey eCommerce site, it must have, from when it is turned over to the owner, a usable backend (the administration site) allowing important changes and updates (ie products, pictures, text, categories, subcategories, etc) to show up on the front end (the site a customer sees). In essence, the owner must have total control of the site from the get go in order to be defined as a turnkey eCommerce site.

So, for example, say have get the idea for creating a eCommerce site that imitates a more famous eCommerce website such as Amazon.com (not stealing the site’s layout or format naturally!). In this case, you could locate a turnkey eCommerce company, tell them as to what your needs are (with some helpful examples), have them set up the site to your specifications, pay them, and receive the proverbial keys for your set up eCommerce site that can sell your own niche products. You can even have them help you to set up a url and a domain hosting service for a small fee (when it is not included) if you need it.

Being as the eCommerce field is a savagely competitive one, it probably isn’t smart if you go for an open or closed source do-it-yourself eCommerce website design, even if it is said to be simple to set up. Finding and hiring a capable maker of turnkey sites is the easiest and fastest way for those interested in getting into eCommerce.

An ecommerce website can open new avenues for your business, maximize revenue and increase your overall business value. To get the most out of your ecommerce strategies, however, you need to plan every step of your website implementation, and proceed accordingly. There are a lot of technical factors which make a success out of ecommerce websites, and sometimes it is just good strategy to leave things to professionals. If you want to develop your own ecommerce website, getting professional help through outsourcing might be the best option available. Hiring a professional web design company can be a great way to ensure high-quality work which will be cost-effective in the long run. Here are a few reasons why you should consider hiring a professional web design company for your ecommerce website development –

1. Enhanced quality – Getting professional help will ensure optimum quality for your website. Professional web design companies have a wealth of important experience when it comes to ecommerce website development, and using their services will let you leverage that experience for your own website. Also, the enhanced quality of professionally designed ecommerce websites usually shows through in the website’s operation and look-and-feel, which is a great bonus when trying to inspire a feeling of trust and confidence among potential customers.
2. Maintenance – Likewise, hiring a professional web design company also means that you will have no worries about the maintenance of your ecommerce website. Ecommerce portals need regular maintenance to ensure smooth functioning, relevant product placement and seamless operation. Web designing companies offer attractive maintenance packages which can really be a great help and let you stay free of worries.
3. Aesthetics – If you employ the services of a Professional Web Design Company, it will ensure that your ecommerce website is visually appealing. First impressions often determine whether a visitor will convert into a customer, and you need your ecommerce store to look just right to create the right kind of impression. With professional design, you can be assured of good looking visuals and leave the right first impression, thereby increasing conversion rates.
4. SEO-friendly – It makes sense to get work done professionally when you consider search engine optimization too. Professional web design companies have thorough knowledge of SEO techniques, trends and recent updates and changes in ranking algorithms. They can help you formulate your SEO strategy and reach respectable ranking positions quickly, to maximize reach and penetration for your ecommerce store.

To begin with the features and reasons which make Magento the best platform for the development of an ecommerce website, we need to first be completely familiar with the term ‘Magento’.

Magento is a PHP language written open-source ecommerce design platform. The main aim of this is to provide the proprietors and store owner’s with various ways through which they can generate a higher degree of revenue, increase the user management on their page and also navigate and improve the reach of their ecommerce website.

The introduction of the all new Magneto 2.0 has diversified the shopping fields of people thus making them accessible to wide options and also making the portal user friendly for better comfort.

The features of Magento 2.0 are something which not only helps it stand out of the box in comparison but also makes it the best available option for your e-commerce website development.

Specification for the e-commerce businesses

Since its birth, Magento has laid its hand to bring about changing and thus improving the e-commerce websites. The aim is to reach for the requirement of the client and thus acquire the same. Magento also has an extended library which is a boon to the developers as it makes the options of adding the required features in the website available.

• Best experience

This is the platform which helps in the mobile data integration with the mobile application thus helping the people to shop for their needs anytime and anywhere using the application.

• Support for language and currency

This platform will also be beneficial to your e-commerce design to reach out to a greater base of public. With the availability and the inbuilt support for languages and currency, many people from inside and outside your country can shop from your website.

• Quickness in procedures

This option is also for customer benefit. The customers can shop for multiple options and can place the order and checkout further easily. There is no such need to bill and purchase each and every product separately.

• SEO optimization

This platform also includes the build-in SEO tools which initiates the traffic of the search engines to your e-commerce website designs. This will result in the improvement of the ranking of your website design and thus enlist in the top of the search result pages.

• Multiple device run

If you decide to develop and design your e-commerce website with Magento, with the presence of the cross-browser support, your website will now be able to run on various devices. You can acquire two kinds of advantages with us:

1. Ready to go website access
2. Improve the search page result ranking

Most preferred for development services

Being an open-source e-commerce development platform, there are many companies which place Magento as their first preference when it comes to providing the web application development services.

Be it the admin features or the elaborated ways of advertising your business or the website development, Magento is a full proof and the best one stop solution for your e-commerce business.

Effective eCommerce Websites must be easy-to-use, appealing and process requests quickly; offering consumers what they want. Good eCommerce design combines the three most important Website elements: appearance, organization and functionality. An attractive form, with solid function, uses up-to-date technology to optimize the customer’s buying experience. Back office functions should be performed behind-the-scenes.

An effective eCommerce site merges industry goals with specific store goals. General business goals include the following: advertise the store’s best products, communicate important information (contact phone numbers) and strategically place keywords for Search Engine Optimization (SEO). Specific company goals emphasize the store’s products.

A wise businessman knows that eCommerce is online business – leverage Internet advantages with traditional business advantages. Customer satisfaction should be an important goal. The most successful eCommerce sites understand how their customers think and know what they want; answering questions before they are asked.

The first page must be professional-looking, interesting and attractive – keeping the customer’s attention. The Website appearance should use color, typeface and graphics (within industry standards) to communicate to the visitor. Fresh, custom eCommerce Web designs help individualize the store’s website. The text must retain interest: brief headlines, short paragraphs and beautiful photographs.

Most Web surfers have very short attention spans. An effective Website front-loads the most important information and best products to the first page. Grocery stores place candy so children can see it; the effective eCommerce Website highlights products through optimum placement in multiple easy-to-find locations.

A good Website provides new product information. Product information should be short, sweet and descriptive. Having positive customer testimonials helps.

An effective eCommerce Website guides the visitor to the best pages step-by-step. Primary content should only be one click away. A “call-to-action” leads the visitor to important content.

The most effective eCommerce Websites transform “visitors” into high quality “customers”, targeting ready-to-buy traffic. The site should leverage limited space to “up sell” and “cross sell” merchandise.

An effective eCommerce Website provides a customer-friendly shopping cart, simple checkout and sensible payment procedure. Customer service should be prompt, with an easily accessible phone number. Shipping procedures should be simple.

Important information includes a privacy statement and security guarantee.

Affiliation, with the Better Business Bureau or another commerce organization, builds up credibility and trust.

The Website should follow a basic understandable organization; Microsoft Windows is successful because everyone is familiar and comfortable with the “window” concept.

Navigation should be simple, logical and consistent.

Good eCommerce Website designs use standard Cascading Style Sheets (CSS), sensible tags and clean code for a well-organized interface. Logical links and a website “Search” capability are important.

The effective eCommerce Website is prominently ranked on search engines. The Web developer should maximize keyword placement and density. Compare competitor search engine rankings.

“Back office” maintenance, such as uploading content, should be efficient.

Once a website is completed, the effective eCommerce Website markets, advertises and promotes its website, so that people will find it. Establishing e-mail marketing with blogs keeps the site relevant.

The most effective eCommerce Websites maximizes appearance, organization and functionality to make sure the customer is ultimately satisfied. Satisfied customers make businesses successful.

The world is transforming into a digital platform each passing day, more and more people are getting online. Consumers and brands are joining this platform like a revolution in every way they can whether it is blogging, social media or browsing. Those companies which didn’t focus on this till yet, they are most probably behind their competitors. Without a digital presence, you can’t have a great impact in the market. That is where eCommerce sites come in, a site or a portal which facilitates all the features and benefits a company and their user need to engage and make future decisions.

A perfectly designed and developed eCommerce site would have all the basic and advanced features to facilitate easy navigation, tracking details and providing better experience every time user lands on it. It consists of astonishing graphics in conjugation with conspicuous copywriting which is difficult to ignore. You can display and do some sorts of sale on a static site also, but dynamic websites are recommended for providing better service. On dynamic ones, you can easily customize the adjustable things and add products with changing discounts and offers.

It is a unique way to offer such experience what captivates your target audience and prompt them to come back again. A thank you page, followup email or digital marketing plays a good role in bringing back to their landing page which means continuous flow of income and customers’ satisfaction. You can set up different payment options, tracking options for orders, and you can also store their details for providing customized service next time. It also allows you to add advanced features.

The popular languages for eCommerce website designing and development are Magento, PHP, python and so on. Some of the languages cost money like Magento and Zen cart, and some like PHP and Drupal are free to use. A professional designing company would mix HTML codes also to make it more SEO friendly. No matter what they do, the outcome should always be user-friendly site with easy navigation, engagement features and convenient to make purchase.

Now comes the main point, who should invest in this? Almost anyone- who would like to do online business and sell more products alongside influencing their offline presence. If you are in retail sector, real estate, food business or in any other field where you find opportunities to expand your business online, then it is the best option for you.

Nearly 200,000 on-line retailers use the Magento ecommerce web application and its growing popularity means that these numbers are only going up. Magento is an open source ecommerce web application that is used by a range of businesses, from small retail outfits to large corporations all over the world. The biggest plus points that users find in Magento are its unique and feature-rich nature which gives it the flexibility and dynamics to make your website zoom to the top of the search engine charts.

Magento is famous for its emphasis on design, user-experience, customization features, integration abilities and most importantly, the use of blocks of data/content/images that can be uploaded directly via the layout. As Magento’s popularity grows, websites that use this platform continue to win design awards at the most prestigious venues all over the world. If your web designer suggests Magento, you should welcome it with open arms because it is the way of the future!

Using Magento for your ecommerce website gives you:

• Affordable and fast deployment
• Swift training of your staff and implementation of the platform
• Well-structured user-levels and account management
• Easy integration across many third party sites like payment gateways and shipping services
• Many built-in features like SEO, international currencies, currency converters, buyer-friendly features like wishlists, reviews and ratings
• Multiple store facility
• Constant innovation

A good website designing company that uses Magento should also give you customized packages for your business needs, or it may offer its own packages which incorporate different features and facilities. You can select the most appropriate one according to your requirements. Typical packages include:

• Varying number of products ranging from as low as 50 to 1500+
• Plenty of design and logo options – this is possible because Magento works on open source where innovation and technical expertise are shared across the globe SEO
• Specified number of website pages – you can add or reduce these as you like
• Newsletters
• Compatibility across other browsers
• Specified period of support

Magento ecommerce website development is also enriched by the experience and expertise of thousands of designers and users who share their skills and opinions across the globe. This ensures that your website can be modified or tweaked whenever necessary without complicated procedures and time delays. It also means that you get access to help with fixing bugs speedily and efficiently. Support is also available across geographies and languages.

If your business needs a fillip via an attractive, informative and effective website, Magento ecommerce website development is the way to go.