How to Create the Best Content Marketing Strategy (2022)
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How to Create the Best Content Marketing Strategy (2022)
#contentmarketing #contentmarketingstrategy #techtrendszone
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract and retain a clearly defined audience β and, ultimately, to convert them into customers.
Content marketing, then, is a marketing strategy. If you are looking for the best tips on how to create a content marketing strategy that converts, then you’ve come to the right place.
In this video we cover the basics of content marketing, including the definition of content marketing, the main components of a content marketing strategy, the importance of identifying your target audience, the most important types of content, and more.
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How Much Does Content Marketing Cost in 2022?
Content marketer Dylan gives you an overview of how much you may invest in a content marketing strategy. While the cost varies based on your needs, you’ll learn what amount of money the average business allocates for their content.
π΅ Why invest in a content marketing strategy?
π΅ Valuable, strategic content is proven to build trust with your audience, generate leads and sales, and help you achieve your overall business goals. If your content is optimized for search engines, you’ll likely earn more traffic to your website, too.
Yes, results may vary from business to business, but content is a valuable piece of the digital marketing puzzle.
π΅ What is content marketing?
π΅ Content marketing is a form of digital marketing that focuses on the creation and usage of relevant and engaging content to reach qualified customers who are already searching online.
π΅ What is the cost of content marketing?
π΅ You’ll have to watch the video to find out!
Video timestamps:
00:00:00 // Introduction
00:00:53 // Content marketing basics
00:03:12 // Cost of content marketing
00:05:21 // Two different content strategies
00:06:16 // Conclusion
π₯ Check out these videos to keep learning!
How to repurpose your content βΆ https://youtu.be/vtrSITa9cgM
How to outsource your content βΆ https://youtu.be/5KK8VZ2_dag
How to test your content βΆ https://youtu.be/OOFWqMUhSFQ
π We also have written content on our website!
How to create your content strategy βΆ https://www.webfx.com/content-marketing/learn/content-marketing-strategy/
7 examples of content marketing βΆ https://www.webfx.com/blog/content-marketing/content-marketing-examples/
Benefits of content marketing βΆ https://www.webfx.com/content-marketing/learn/benefits-of-content-marketing/
βΆ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_confirmation=1
βΆ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/
βΆ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/
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How To Create A Content Marketing Strategy (Where To Start & What To Do)
Your content strategy has to be rooted in deep research.
Specifically, research surrounding the people that you’re trying to connect with, which starts with customer research.
0:00 Content strategy begins with deep research
0:38 Understanding your customer
1:07 Conduct in-depth social research
1:54 Embracing SEO
2:32 SERP analysis
3:10 A lot of research
You need to think about who it is you’re trying to connect with (and sell to). You have to get inside of their head.
Do that by:
Talking to them.
Listening to old sales calls.
Looking through your frequently asked questions.
Diving into the customer support questionnaires and documentation.
What are they talking about?
What problems keep coming up?
You want to dive deep into understanding your customer.
You want to look at review sites and start to reverse engineer the things that your competitors are being talked about as being their biggest benefits. And what are the pain points that people are talking about?
And youβre not going to stop there.
Conduct social research.
Comb through review sites.
Leverage audience intelligence tools.
Reverse engineer social conversations.
Analyze the behaviors of those who follow you on social, those who follow your competitors, the types of content that they’re engaging with on different channels, and the ways in which they’re interacting with that content.
Because all of this is going to inform how you distribute your content and the stories that you should be telling on social.
But wait, thereβs even more but you need to watch the video…
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