When you press publish on a piece of content its life cycle doesn’t end. In fact, itβs just beginning.
0:00 The #1 content marketing mistake
0:29 It starts with research
0:52 This is how you win
One of the biggest mistakes that SaaS companies make is constantly creating, creating, creating, without identifying a distribution process for their content after it goes live.
You need to determine where your audience is spending time at.
Then you take your content and seed it in communities and on channels where your audience is hanging out.
How, you ask?
It starts with audience research. π¬
π° Are they subscribing to a certain newsletter?
π Are they listening to a certain podcast?
β¨ Are they following your favorite influencer in your niche and in your industry, on Twitter, LinkedIn, and Facebook?
You need to understand what behaviors and what channels your audience are taking on a day-to-day basis.
Itβs only after youβve completed this step that it’s going to become easier for you as a marketer to say, βπ’π§π΅π¦π³ πΈπ¦ π±π³π¦π΄π΄ π±πΆπ£ππͺπ΄π©, π΅π©πͺπ΄ π±πͺπ¦π€π¦ π°π§ π€π°π―π΅π¦π―π΅ πͺπ΄ π¨π°πͺπ―π¨ π΅π° π¨π¦π΅ π₯πͺπ΄π΅π³πͺπ£πΆπ΅π¦π₯ πͺπ―π΅π° π΅π©π¦π΄π¦ π·π’π³πͺπ°πΆπ΄ π€π©π’π―π―π¦ππ΄β.
Create once, distribute forever. If you can do that, you can win. π
ππΎ Let’s stay connected
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