Are you looking to drive more leads for your business?
Business leaders are relying on marketing to drive growth, now more than ever. This is because the customer journey has evolved. The average buyer now completes 70% of their buyer’s journey before connecting with a sales team. In this workshop, we explained the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey.
Attendees left the event with:
Insight into the 2022 buyer’s journey
Best practices for building and measuring a content marketing strategy
A FREE Content Marketing Workbook
A FREE CRM to track prospects
SENIOR BUSINESS DEVELOPMENT MANAGER @HUBSPOT
Aliyah is a Bay Area native, with a background in B2B tech marketing and sales. Before joining HubSpot, she worked within large organizations like LinkedIn, consulted hundreds of startups, and founded her own company, Tress Hair Co. Now, she combines all of her experiences at HubSpot! Her goal is to build meaningful partnerships and help startups grow through education, scholarship, and mentorship. She’s currently located in Southern California where she enjoys beach days, strength training, and family time.
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How to Create the Best Content Marketing Strategy (2022)
#contentmarketing #contentmarketingstrategy #techtrendszone
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract and retain a clearly defined audience — and, ultimately, to convert them into customers.
Content marketing, then, is a marketing strategy. If you are looking for the best tips on how to create a content marketing strategy that converts, then you’ve come to the right place.
In this video we cover the basics of content marketing, including the definition of content marketing, the main components of a content marketing strategy, the importance of identifying your target audience, the most important types of content, and more.
Content marketer Dylan gives you an overview of how much you may invest in a content marketing strategy. While the cost varies based on your needs, you’ll learn what amount of money the average business allocates for their content.
🔵 Why invest in a content marketing strategy?
🔵 Valuable, strategic content is proven to build trust with your audience, generate leads and sales, and help you achieve your overall business goals. If your content is optimized for search engines, you’ll likely earn more traffic to your website, too.
Yes, results may vary from business to business, but content is a valuable piece of the digital marketing puzzle.
🔵 What is content marketing?
🔵 Content marketing is a form of digital marketing that focuses on the creation and usage of relevant and engaging content to reach qualified customers who are already searching online.
🔵 What is the cost of content marketing?
🔵 You’ll have to watch the video to find out!
00:00:00 // Introduction
00:00:53 // Content marketing basics
00:03:12 // Cost of content marketing
00:05:21 // Two different content strategies
00:06:16 // Conclusion
🎥 Check out these videos to keep learning!
How to repurpose your content ▶ https://youtu.be/vtrSITa9cgM
How to outsource your content ▶ https://youtu.be/5KK8VZ2_dag
How to test your content ▶ https://youtu.be/OOFWqMUhSFQ
📘 We also have written content on our website!
How to create your content strategy ▶ https://www.webfx.com/content-marketing/learn/content-marketing-strategy/
7 examples of content marketing ▶ https://www.webfx.com/blog/content-marketing/content-marketing-examples/
Benefits of content marketing ▶ https://www.webfx.com/content-marketing/learn/benefits-of-content-marketing/
▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_confirmation=1
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▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/
Your content strategy has to be rooted in deep research.
Specifically, research surrounding the people that you’re trying to connect with, which starts with customer research.
0:00 Content strategy begins with deep research
0:38 Understanding your customer
1:07 Conduct in-depth social research
1:54 Embracing SEO
2:32 SERP analysis
3:10 A lot of research
You need to think about who it is you’re trying to connect with (and sell to). You have to get inside of their head.
Do that by:
Talking to them.
Listening to old sales calls.
Looking through your frequently asked questions.
Diving into the customer support questionnaires and documentation.
What are they talking about?
What problems keep coming up?
You want to dive deep into understanding your customer.
You want to look at review sites and start to reverse engineer the things that your competitors are being talked about as being their biggest benefits. And what are the pain points that people are talking about?
And you’re not going to stop there.
Conduct social research.
Comb through review sites.
Leverage audience intelligence tools.
Reverse engineer social conversations.
Analyze the behaviors of those who follow you on social, those who follow your competitors, the types of content that they’re engaging with on different channels, and the ways in which they’re interacting with that content.
Because all of this is going to inform how you distribute your content and the stories that you should be telling on social.
But wait, there’s even more but you need to watch the video…
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Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help
► Lessons on detailing the most effective strategies at each stage of your business.
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The problem with content marketing is people underestimate how long it takes to kick in. It can take months or even years to yield results- and most startups can’t wait for months or years to find out if their growth tactics are working.
We’ve built a multi-million dollar SaaS business on content marketing, but when founders and marketers ask me if they should do it- I always start with a word of caution: it may not be what you need for your startup.
A startup doesn’t usually have the runway to wait. They get customer feedback and usage metrics as fast as possible, and content marketing is slow, as slow as marketing gets.
So in this video, I’m going to share when it’s safe to begin content marketing tactics, how much we spent, how we structured the team, and how long it took us to see results. Finally, I’ll share how we transitioned from written content into video.
#startups #slidebean #marketing
0:00 Content Marketing – Intro
1:01 Content Marketing – Finding Product-Market Fit as fast as possible
3:17 Content Marketing – Picking your arsenal
6:50 Content Marketing – Sharpen your pens
9:20 Content Marketing – Video Content