Magento Ecommerce Website Development
Nearly 200,000 on-line retailers use the Magento ecommerce web application and its growing popularity means that these numbers are only going up. Magento is an open source ecommerce web application that is used by a range of businesses, from small retail outfits to large corporations all over the world. The biggest plus points that users find in Magento are its unique and feature-rich nature which gives it the flexibility and dynamics to make your website zoom to the top of the search engine charts.
Magento is famous for its emphasis on design, user-experience, customization features, integration abilities and most importantly, the use of blocks of data/content/images that can be uploaded directly via the layout. As Magento’s popularity grows, websites that use this platform continue to win design awards at the most prestigious venues all over the world. If your web designer suggests Magento, you should welcome it with open arms because it is the way of the future!
Using Magento for your ecommerce website gives you:
- Affordable and fast deployment
- Swift training of your staff and implementation of the platform
- Well-structured user-levels and account management
- Easy integration across many third party sites like payment gateways and shipping services
- Many built-in features like SEO, international currencies, currency converters, buyer-friendly features like wishlists, reviews and ratings
- Multiple store facility
- Constant innovation
A good website designing company that uses Magento should also give you customized packages for your business needs, or it may offer its own packages which incorporate different features and facilities. You can select the most appropriate one according to your requirements. Typical packages include:
- Varying number of products ranging from as low as 50 to 1500+
- Plenty of design and logo options – this is possible because Magento works on open source where innovation and technical expertise are shared across the globe SEO
- Specified number of website pages – you can add or reduce these as you like
- Newsletters
- Compatibility across other browsers
- Specified period of support
Magento ecommerce website development is also enriched by the experience and expertise of thousands of designers and users who share their skills and opinions across the globe. This ensures that your website can be modified or tweaked whenever necessary without complicated procedures and time delays. It also means that you get access to help with fixing bugs speedily and efficiently. Support is also available across geographies and languages.
If your business needs a fillip via an attractive, informative and effective website, Magento ecommerce website development is the way to go.
Source by Davis Camron
E-Commerce Website Design Trends You Can Observe in 2017
Website design trends pertaining to E-Commerce websites have been changing in sync with the ways customers shop. So, to survive in the competitive race, developers should design websites and consider the trends compiled below.
Responsive Design – Nowadays, many individuals prefer using their smartphones to search information. This implies that E-Commerce website designers should be developing sites first for mobiles and then for other systems. Ultimately, users who use cell phones would feel the difference once they start enjoying a mobile-friendly experience.
Conversation Bots – As the year passes by, chatbots or conversational bots would soon be transforming the online shopping experience. This would help in understanding diverse requirements and handling inquiries instantly. The user interface that’s supported by Artificial Intelligence would be used for communication as customers stop by the online marketplace. Due to a personalized service, everything would be way beyond the visitor’s expectations.
Cinemagraphs – A year back, E-Commerce sites were known for GIF. But, with the passage of time, cinemagraphs would soon be dominating numerous sites. These are nothing but images which look realistic owing to animation. Once posted on the landing page banners, customers would always be delighted to visit the site at any instance.
Real-time Customization – In 2017, the online shopping experience would be taken to new level. This is because real-time customization would be emerging as an amazing E-Commerce trend. Entrepreneurs who have built an online presence can easily monetize through email campaigns, and newsletters. They would also be in a better position to enhance customers’ experience.
Motion Animation – Motion Animation is a trend that would offer an excellent way of showcasing items. While business owners strive to deliver an exceptional shopping experience, visitors would notice the difference immediately. The design trend would play a role when it’s required to showcase jewelry and fashion accessories in a better way.
Material Designs – Material design is nothing but a system that uses resources and tools for an extraordinary digital experience. As the year passes by, card-like formats, web development companies would embrace shadow impacts, eye-pleasing colors, transitions, and responsive animations. Everything feature would be highlighted for sorting out reviews for different items.
Vibrant Color Schemes – E-Commerce website design trends would be using unique color schemes to attract customers. As web pages would be designed in bright color shades, the design idea would be pertinent to the brand. Moreover, developers of an E-Commerce website development company would decide the color contrast depending on the target audience.
High-Quality Images – While images are always included during the development of E-Commerce websites, short duration videos are sure to enhance the appeal. Indeed, this would help in generating leads more than the expectations. On the other hand, subtle elements would be highlighted when professionals are designing high-quality images.
With the aforementioned trends, it’s evident that individuals would always seek to buy items from an online store. Online shopping would soon be gaining popularity among people who are always busy in a hectic schedule.
Source by Mehul G Brahmbhatt
Zoho Marketing – Content Marketing
Zoho Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
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7 Social Media Tips For Your ECommerce Website
Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.
1. Create Valuable Content to Share
So that you have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.
2. Start Strategic Groups for People Who May Want Your Products
On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. On the group, you can do live events showcasing the makeup, showing how to wear it and even having a shopping network such as sales.
3. Work With Influencers on Various Platforms
A really great way to use social media is to contract with influencers on platforms that your audience loves. An influencer is someone who has a following that includes your target audience. They may unbox your item, use it in their videos often, or do a review.
4. Brand Your Social Media Platforms Properly
It’s very important that you find your brand voice. Some companies that have done a really good job of developing a brand voice for their products include Penzey’s Spices, Dove, and Dominoes. You can check them out for yourself to get ideas.
5. Engage Your Audience Often
Social media is supposed to be first and foremost a social interaction. That’s why it’s called “social media”. So many businesses make the mistake of making it a one-way thing. But, you should seek a conversation with your audience so that they feel as if they know you and you feel as if you know them.
6. Follow Your Customers Too
Don’t make it all one way. Be sure to like, follow, and reciprocate with your audience depending upon the platform. If you make it only one way, it’s not very friendly and isn’t a good way to use social media platforms. On Facebook, make sure you create a business page and possibly a public persona account so that you can freely follow your customers as your public personal profile has limits.
7. Integrate Social Sharing on Your Website
Let others do some of the work for you. Make it easy for them to share products by adding social sharing to multiple platforms on your site. Ask them to share and give them incentives to share, and they will.
It’s important to select the right social media platforms where you know that your audience exists and wants to see your information. That way they’re interested, will engage with you, and will respond to the things that you post.
Source by Jon Allo
The Workings Of Ecommerce Website Design
Sharing information is the crux of website development. The sharing of information can either be reciprocal or non-reciprocal in presentation and content. The sharing of non-reciprocal information appears to be a way where information of relevance can be gathered by visitors going through the websites.
Reciprocal information meanwhile is a mutual information scheme where the visitors could actually exchange information and go to the next level of information, specifically through purchase or subscription of items and information means.
Ecommerce website designs may be made to accommodate reciprocal information sharing. These designs are made in order to make it easy for purchasers to transact online with the different websites or to give guidelines to visitors in purchasing items. The web design needs to comprehend on the different online selling principles and its workings entail a lot of complexities in the process.
The ecommerce and normal website designs appear to be similar because both follow the same principles of website design giving attraction, methodical organization of the different aspects, and adequate color schemes in order to boost the essence of the website. The variations would be recognizable when you take a closer look and compare the ecommerce with other website designs and features.
Ecommerce web design necessitates the observance of certain selling principles. First of all, there is a need to simplify the process of online shopping. People do online shopping in order to avoid the hassles of physical shopping in stores. This necessitates designers to develop websites which would ensure smooth online shopping experience to the user.
Valuable and truthful information is also required to be given to the consumer. The consumers should be convinced in going to your website and they should not find it difficult to reach your website.
Virtual arrangement of items in shopping attracts more customers to the websites. In ecommerce website design, the virtual shopping principles laid out in the website design are crucial tasks for the web designers. The web designer would have the ease of presenting the objects without concern for space allocation. Through the web design the designer painstakingly creates avenues to attract customers to purchase items using the website.
The customers logically would be enticed with going through the website with minimal effort. Getting to the right page with the least clicks is the objective of web designers. The designers employ different revolutionary methods to promote ecommerce designs. There are web designers who would maximize a single page by including the order form with it.
Sales letters are deemed as good manifestations of ecommerce design by many people. But in reality, the sales letter is not adequate enough to represent the web pages because they are specific in character and may only sell a single product at a given time. But sales letters have the capacity to move sales volume because they are able to describe strategic product information.
Source by Terro White
The Importance of Understanding Your Customer’s Journey on Your eCommerce Website
As an eCommerce retailer, do you know what your customers are doing when they hit your site? Do you know where your site is losing visitors or understand at which point of the sales funnel prospects are arriving at your landing pages? If you answered no to any of these questions, it’s very likely that you need to take some time to understand your customer’s journey through your eCommerce site.
While this may sound like a daunting prospect, it can be approached in a methodical manner and made easier with the use of tools such as Google Analytics. The time and effort invested in this process can also unlock a host of benefits – most notable of which is the prospect for driving up conversions by reducing friction and plugging funnel leaks.
What is your customer looking for?
If you’re able to understand what your customer is looking for at each stage of their visit to your site, you’ll be better able to deliver the relevant information. Are they searching for a product? Looking to compare prices? Do they need help making a decision or are they researching for a future purpose?
Your funnel should filter in customers at each stages of this journey – being able to identify the stage the visitor is at means you’ll be better placed to provide the content they need to progress through the funnel and closer to purchase.
How can you make your customer’s journey easier?
If you have Google Analytics set up on site (and you should) you’ll have access to a wealth of data relating to customer behaviour. Load up the Behaviour Flow report under the Behaviour tab. This shows visitor progress through your site, from the pages they enter, they path they take, where they backtrack and where they exit. You can use this to determine what keeps users engaged and where potential problems exist.
A heat map is also useful here – it will show where the majority of interest is concentrated on a page. If this shows an intensity of action towards the bottom of the page, simply moving that element to the top could smooth your visitor path through the site.
Tracking and monitoring visitor behaviour
Keeping an eye on new versus returning visitors is a useful exercise but, you should also couple this with the source of those visits. What type of device of visitors using to access your site? Knowing this, in conjunction with the other points mentioned above, can help you adapt your offering to better suit your visitor behaviour. If you have a large proportion of visitors logging on from a mobile device for example, you can focus your efforts on creating a site optimised for mobile conversions with features that make the customer journey easier on a smartphone (such as quicker page load speeds, larger buttons, click to call, shorter forms and mobile payment options).
Knowing how your visitors behave means you can adapt your site accordingly, making it much more likely you’ll retain those customers and cluck up more conversions.
Source by Emmett Brosnan
Difference Between Content Creation And Content Marketing? (2022) | FAQ-02 | KontentKing
Difference Between Content Creation And Content Marketing? (2022) | FAQ-02 | KontentKing👑✨
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Ecommerce Website Design and Development – How Will You Stand Out From the Rest?
In this information age when online shopping has become a norm; businesses intending to command competitive edge over their rivals must have a well designed and functional Ecommerce website. An Ecommerce website is different than any other informational website in the sense that a user can make a purchase from these websites.
An Ecommerce website has to be viewed as important marketing tool as any other. The design, layout and ease of navigation can make all the difference in converting a visitor into a buyer. Few tips while designing Ecommerce website development, if kept in mind can give the business a winning streak over its competitors:
Website design: A customer typically does not like to spend more than 30 sec in evaluating a website. If within these 30 sec the customer gets the information he/she is searching for then chances are they would stay and explore the website and possibly even make a purchase. A good Ecommerce website design in terms of navigability, content, layout and graphics can give your business that advantage over others.
- Entice your customers into wanting to stay longer on your Ecommerce website, furnish as much information as possible and tell them what is in it for them?
- Testimonials are an important component that can make a lot of difference. A well written testimonial from other customers wins the confidence of the buyer in your product. Money back guarantee also reinforces customer’s faith into your product.
- Give the potential buyers variety of choices to pickup from when they are ordering a product. Offer them option of calling to place an order besides being able to place the order online.
The merchant account: For having a winning Ecommerce web design, have a merchant account with a reliable service provider. This will allow you to accept major credit cards. Accepting all the major credit cards would not just broaden your option and help you in getting business but would also enhances the ease of use for an increased customer base.
Setting up shopping cart: In a virtual shopping cart on an Ecommerce website the customers will be able to see the total of their purchases inclusive the shipping and taxes. This is a very useful application and increases the ease of use for the customers multifold. Having a shopping cart on your Ecommerce website design is a must if you want to win over your customers.
Server and payment gateways: The server that hosts the Ecommerce website should not only be reliable for handling heavy traffic load but should be secure as well. A secure server is required to safeguard customer account information from hackers. To win the trust of your customers safeguarding their information is the first and far most step.
Payment gateways are the link between the Ecommerce website and credit card companies. Reliable payment gateway ensures that only valid and verified transactions can be made through your Ecommerce website.
These four areas if paid attention to can give the business a head start that none of your rival can match
Source by Kat Delacruz
Reasons to Pick Magento to Power One’s eCommerce Website
When one embarks on an eCommerce venture, there are many things one has to take into consideration. Even cursory research on the internet can leave one overwhelmed by the number of tasks that they are required to do perform such as search engine optimization, internationalization and payment processing to name but a few. Most entrepreneurs and developers thus prefer to go with a tried-and-tested eCommerce platform such as Magneto, then customize it to their needs.
There are several benefits of using Magneto to power one’s eCommerce website. One of the biggest advantage of using Magento is the fact that is an open-source eCommerce platform. This means that you get to enjoy the benefit of thousands of man hours spent making, improving and patching any errors in the system. As with most open-source platforms, Magneto has a large and active online community and support staff to help you in case of any challenges.
Magneto is also easily configurable and offers a lot of features, making it easily maintainable by a team of developers. This leads to less effort and resources being invested in creating features an eCommerce website requires such as managing the inventory. The wide adaptation of Magneto by businesses of all sizes results in more features needed by eCommerce sites being added frequently, meaning features you require are likely to be added soon. Since it is open-source, one can also modify Magento to meet their needs.
Internationalization enables one to modify their Magneto website easily as they target different regions and countries. Not only does Magento support various languages and currencies, it also allows one to create their own localization pack. Other country or region-specific customization such as payment systems allowed or taxation are also easily added to the website.
Magneto also grows as your eCommerce business grows as it was built with scalability in mind. As long as there is sufficient infrastructure to run the website, Magneto place no upper limit on the number of transactions handled or product items in the catalog. Since it is also highly modular, Magneto allows one to add features as they are needed or as can be supported. Both of these features make Magento well-suited for eCommerce websites.
Being SEO friendly is another great reason why Magneto is a great eCommerce platform. By supporting white-hat SEO techniques without requiring a lot of effort, Magento ensures that the website can easily be found by users. After all, there is no point in investing in a website if it has no traffic.
Source by Blaise Dietz
Internet Marketing for Ecommerce Website Transformation
Today, IT enterprises are working harder and smarter for better performance, calculated outcomes, increased productivity, seamless connectivity and guaranteed returns. They are emphasizing on their services and applications so that they can successfully convert audiences into customers. They are making their efforts to make their every service and application fully functional, productive and well-performing, adhering to the best industrial standards. Only such balanced efforts can translate efforts into strong business revenues. From website optimization, content development & optimization to impeccable website design, every element has its own importance. Simultaneously, continuous monitoring of the services, website applications needs measurement for their meaningful performances.
This will help to curb growing business challenges to harness the arising opportunities that lay ahead. If you are in internet marketing or an IT service professional and seriously looking to manage your business growth then you first focus on strengthening e-commerce solution. The best method is to keep it advanced and updated all the time for greater uniqueness and prominence.
One of the most effective strategies to gain cutting edge is to have updated content. Spiders or robots of search engines scan through a web page and index product descriptions, product specifications and other worthy details throughout the website. Search engines index these descriptions and give prominence to the website based on the keywords used in the descriptions. As a cost-effective and significant e-commerce solution, marketers can offer fresh content on websites. It also helps people looking for specific products through a search term.
For effective and promising business transformation, marketers can use blog posting strategy also. It simply helps users to browse through refresh content on daily basis; it also brings search engines to the websites often. It is an affordable strategy and helps marketers to improve their website rankings as well as traffic to the website.
Today, internet marketing is the most responsible and sensible solution for e-commerce business websites. In fact, it is easy to use analytic to get the proper business insight. It helps to take prudent business-based decisions, efficiently. Businesses looking for trans-formative figures through low-cost, directional approach and streamlined processes, often embrace internet marketing. It dramatically boosts ranking as well as traffic to the website. In fact, it is best means to make your website productive, user-friendly and managed. All it takes a balanced approach, strong e-business solution and intuitive thinking. All together these efforts make a website versatile, seamless and unique, capable of achieving ambitious goals.
Source by Sanjeev Kumar