How Much Does Content Marketing Cost in 2022?
Content marketer Dylan gives you an overview of how much you may invest in a content marketing strategy. While the cost varies based on your needs, you’ll learn what amount of money the average business allocates for their content.
🔵 Why invest in a content marketing strategy?
🔵 Valuable, strategic content is proven to build trust with your audience, generate leads and sales, and help you achieve your overall business goals. If your content is optimized for search engines, you’ll likely earn more traffic to your website, too.
Yes, results may vary from business to business, but content is a valuable piece of the digital marketing puzzle.
🔵 What is content marketing?
🔵 Content marketing is a form of digital marketing that focuses on the creation and usage of relevant and engaging content to reach qualified customers who are already searching online.
🔵 What is the cost of content marketing?
🔵 You’ll have to watch the video to find out!
00:00:00 // Introduction
00:00:53 // Content marketing basics
00:03:12 // Cost of content marketing
00:05:21 // Two different content strategies
00:06:16 // Conclusion
🎥 Check out these videos to keep learning!
How to repurpose your content ▶ https://youtu.be/vtrSITa9cgM
How to outsource your content ▶ https://youtu.be/5KK8VZ2_dag
How to test your content ▶ https://youtu.be/OOFWqMUhSFQ
📘 We also have written content on our website!
How to create your content strategy ▶ https://www.webfx.com/content-marketing/learn/content-marketing-strategy/
7 examples of content marketing ▶ https://www.webfx.com/blog/content-marketing/content-marketing-examples/
Benefits of content marketing ▶ https://www.webfx.com/content-marketing/learn/benefits-of-content-marketing/
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What is Content Marketing?
In this video, Jen (a content marketer, herself) explains what content marketing is, why you should invest in it for your business, …
Why you SHOULDN’T do content marketing
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The problem with content marketing is people underestimate how long it takes to kick in. It can take months or even years to yield results- and most startups can’t wait for months or years to find out if their growth tactics are working.
We’ve built a multi-million dollar SaaS business on content marketing, but when founders and marketers ask me if they should do it- I always start with a word of caution: it may not be what you need for your startup.
A startup doesn’t usually have the runway to wait. They get customer feedback and usage metrics as fast as possible, and content marketing is slow, as slow as marketing gets.
So in this video, I’m going to share when it’s safe to begin content marketing tactics, how much we spent, how we structured the team, and how long it took us to see results. Finally, I’ll share how we transitioned from written content into video.
#startups #slidebean #marketing
0:00 Content Marketing – Intro
1:01 Content Marketing – Finding Product-Market Fit as fast as possible
3:17 Content Marketing – Picking your arsenal
6:50 Content Marketing – Sharpen your pens
9:20 Content Marketing – Video Content