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Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

Source by Pinakin Darji

Designing an E-commerce websites has become more popular and easy nowadays with availability of various new online themes and payment processing systems. But while designing an E-commerce site there are some key usability elements which should be kept in mind apart from security issues. Deciding on what is the product or the service to sell is the easiest part. The important part is how you can create the best user-friendly design to engage and attract users and convert them into a customer from prospective visitor. The following suggestions would help you build a successful E-commerce store, maximize conversion rate and increase your sales.

WEBSITE USABILITY- The primary focus of the site would be the products, so the main layout has to be uncluttered and should avoid having lot of text or any sort of distractions. If the site has too many options the visitor can get confused, seeing your site the visitor should be able to take find what they are looking for easily.

FASTER WEBSITE LOADING – Since there are thousands of web stores selling similar products, do not expect a visitor to spend too much time on your site if your site’s loading time is slow. Moreover you should choose a good web hosting company as your E-commerce sites are mostly image heavy. Follow some basic guidelines as using JPEG format for bigger images whereas using PNG for other images, include CSS and JS inline in your own HTML code, using common image folders and so on. Also give importance to some technical server issues like using VPS or Dedicated servers, caching and HTTP compressions.

PRODUCT ACCESSIBILITY AND IMPROVED SEARCH- Many times a visitor will try to do a quick search or refine his searches by prices, date, names. So your search features should be easy and easily navigable for the visitors. Some visitors can look for an expensive product or some may want a trendy one, so the search functions should give lot of options and allow them searches based on prices, colors, sizes, and more. You can also give thumbnail images on search pages; multiple images enhance the possibility of sale. Also recommend your best products or related products based on the searches done by a specific visitor. Use breadcrumbs for customers to know where exactly they are at your site.

EASY CHECKOUT PROCESS- After a customer selects a product to purchase, provide them a simple and easy checkout process. You can either give a one-page checkout or a step-by step check out system. As per statistics quite a good percentage of people quit the shopping cart at last moment. You should not use very long checkout forms; only try to keep just vital fields as Name, Billing info, Payment method. The best way is to let visitors purchase being a guest without any login and just give them registration form during final checkout. Many people are also not comfortable purchasing online, so think about the possible concerns like security, order and delivery queries and stuff. Also send a confirmation mail after the order is placed with details like order price, quantity, delivery time etc.

TESTING AND PAGE OPTIMIZATION- To end up with a very successful E-commerce site you need to do a lot of testing for various kinds of pages, checkout pages in the website. You need to conduct many kinds of analysis and tests namely A/B testing and Multivariate Testing for the website. There are many web tools available like Userfly, Crazyegg, Vertster, Sitespect which would help you to collect data, analyze the information and implement the best design to provide the best user experience and maximize sales.

Source by Sudhi Ranjan Das

eCommerce is the new movement of taking part in business online. As there are many people now shopping online, it has turned into a primary financial action in different aspects of the world. Concerning this pattern, eCommerce sites have taken the lead in the online world presently. The designing of this type of website deals with unique designing needs.

These sites are uniquely intended to encourage guests to buy products and stay longer on the site so they can spend more. It incorporates a business pertinent look and feel, mirroring the vision and reasoning of the business, a sorted out format and expert configuration, including proper navigation, conveying a clear and responsive client interface, having a market friendly content, and involving a basic checkout and uncomplicated shopping cart. You can integrate many professional gateway while developing these sites to guarantee smooth and bother free online payment.

Designing an eCommerce site is an expert assignment. The creation and designing of websites is not the work of novice designers. It requires exceptionally proficient and capable website designers to design an eCommerce website that can bring huge success.

Therefore, if you want to start a new venture or want to re-design your existing eCommerce site, then you have to hire a capable website designer. In this way, you can make sure that your project is in the safe hands of an expert.

An expert eCommerce website designer will have few effectively finished ventures to his or her credit. The designer should have enough introductions to all components of eCommerce website designing. The website designer may work freely or even as a member of a company that is particularly into designing proficient stores. The outcome that you have to expect either ways is an effective website that can draw prospective clients and convey your message across.

An eCommerce website designer is able and have the professional skills to consider his or her employment seriously. Most customers usually expect that designers will take up the complete responsibility of designing the website all the way. Their sole aim should on designing a website that conveys the imperative ROI and turns into a productive try.

The designer or eCommerce website design company should capable to guide the website from the development to the last integration of the website with the payment gateway. Additionally, the buying experience for the clients should portrayed a smooth way right from arriving on the site and picking the items to continuing to the checkout for payment. Clients should have their preferred capacity to pick a product easily.

Being an owner of a business, you should pick an eCommerce designer that can understand the tasks of designing an eCommerce store. What is important for the designer is a complete set of well-developed abilities that joins an intensive aptitude for design. Besides this, you have to hire an experience designer who is aware of the new trends so that he or she can use those trends to design the store, including the preferences and the expert principles that the target audience anticipates.

To summarize the article, with the eCommerce Website Designers in hand, you will be able to develop or get better business to acquire the rich rewards on the Internet.

Source by Suman Karmakar

Running an eCommerce business can be a wonderful way to generate income and to free yourself from the bonds of a traditional job working for someone else. However, one of the keys to creating a successful eCommerce business is having a good eCommerce website design.

Gregory was excited about his new business. He had begun purchasing abandoned storage units and was selling the contents on eBay. However, he quickly discovered that he really needed an eCommerce type of website to draw in more customers.

After trying to design his website on his own, he gave up in frustration. He had no idea how to integrate shopping cart, payment portals and update his inventory content. He turned to an eCommerce website design expert and was thrilled with the results. He is now making sales as quickly as he can get his new inventory up on his website and listed with eBay.

Elements of an eCommerce Style Website

When you are starting an eCommerce website design project, it can be very confusing. There are many different things to think about that are different from a website that is only focused on conveying information. You need to have a shopping cart, the ability to include product descriptions and photographs of your products and the ability to process payments.

Shopping Carts – There are many different excellent shopping cart programs that you can include with your eCommerce website design. If you are working with a website design firm, they may make suggestions about a specific shopping cart that would be best for your particular business. You should use a shopping cart that allows you to update prices, product descriptions and product photographs easily. You should also be able to add or delete products easily.

Payment Portals – Another element that is extremely important in eCommerce website design is having a payment portal. The majority of eCommerce purchases use a credit card. If you do not already have credit card processing set up, you may want to consult with your eCommerce website design project manager. He or she may have suggestions about coordinating credit card processing with your shopping cart.

Shipping – You should also have the ability to choose how to calculate shipping. This largely depends on how you ship your products and if you charge a flat rate or if you use a shipping company that has variable rates, depending on where the product is being shipped.

Additional Elements of eCommerce Style Websites

As part of your eCommerce website design, you might also want to think about adding a blog or informational videos to add more value to your website visitors. Blogs are a great way to increase website traffic and potential customers. Informational videos also serve the same purpose. Both of these elements should be integrated into your overall eCommerce website design.

Successful eCommerce website designs include more than just products. You should promote your eCommerce site using social media, article marketing and other methods to intrigue customers enough to want to visit your site and purchase your products.

Source by Frank Demming

If we talk about a successful business, eCommerce sites always play an important role. Popularity of eCommerce sites is very clear as we are living in a digital era, where most of the task done via online with less human efforts. It has been sure that online stores are rapidly growing in the B2C area. At the same time, internet selling is also booming. Let’s discuss the issues, you will come across while developing an online store.

Lack of Interaction with Developers

Lack of interaction with developers is a big issue; hence, the complete website structure should be made under client and different business domains guidance. The experts should be capable of finalizing the development that can generate amazing layouts.

Development Uniqueness

As an experienced eCommerce developer, you need to make sure the uniqueness of eCommerce store and not being copied and purely different. Due to have same multiple products, the system generates multiple URL’s for the same products. You need to take care about the multiples URL during development.

Research & Analysis

Research and development is like a map that can help you to develop the best eCommerce site. eCommerce store developers spend less time on research. The issue is that they have limited time. But once you have done research properly, it will help to develop easily. For this, it is important to know all aspects before developing.

Changes in Requirements

You get part way via a new eCommerce Development site and realize the needs unnoticed some difficult feature you really need, or didn’t stipulate clearly sufficient something about the cause data. Now all work comes shrieking to a halt as the developer requires to renegotiate the agreement, add a change order.

Lack of Integration

Customer support system, dispatch system, order management system and order tracking system, etc. are applications that can streamline the knowledge of the customer across the purchasing journey. But if these systems are dissimilar it could ruin client experience.

Lack of Verification Procedures

Once a purchaser signs up in an eCommerce store, online shop is ignorant about the client except the data he/she entered. The integrity of the client is questionable. This intensifies when the client issues a Cash on delivery purchase because the trade is insecure whether the buyer is genuine or not.

Selecting the Right eCommerce Developers

All eCommerce Development Services are not formed equal. Currently, almost anyone can develop an online store and call themselves an eCommerce developers. But having the data to do it appropriately, on time, making search engines like your online store, and not estimate you more time and money advanced is a mishmash of art and science.

An experienced eCommerce Development Company will help you to develop hassle-free development services. You can go online and search an experienced firm as companies are listed over there and you can choose as per your business needs. An online business presence can help you to increase ROI.

Source by Steve Brown

How to get started?

Designing an eCommerce website is certainly the best thing for the website designers, because it allows them to use their creativity to the fullest. Today, the eCommerce website has become the great trend setter and is more associated with the customer’s morals and emotions. Every eCommerce website has a USP and something that clinches buyers to visit the website.

Whether it is Amazon, eBay or Alibaba, history tells that every successful eCommerce website has written their own success stories at the time of designing only. All these websites are so popular among the users not just because of their services or the range of products they offer, but because of their great user interface and extremely friendly website design.

Even a person who doesn’t know much about the computer or the internet can spend hours on these websites simply because they provide a very friendly design and architect. This signifies how important is the designing and analysis of the eCommerce website.

How does it all start?

Getting started with the design of an eCommerce website is a big challenge for the designers and also for the people who have initiated this idea. Having your own eCommerce store sounds quite resounding, but it takes a hardcore approach to materialize the idea in the real world. Before you began with the designing of your own eCommerce store, you must have the answers of these questions ready, so that you will end up in providing a great product to your audience.

What is the objective of your store?

What would be your target audiences?

In which area or demographics you are targeting your customers?

What products or categories of products you want to sell through your store?

Which major brands you want to associate with?

What would be the initial budget of your store?

Site Architecture and Wire Frame

Now, since you have all the answers ready with you that means you can move ahead and get into the real part of the designing. The site architecture and the wireframe are the most critical part of the eCommerce store. How much you invest your brain and creativity in designing the site architecture will write your success story. History tells that even after investing millions of dollars, many eCommerce stores have failed to get attention from the customers because of their poor architecture and wireframe. Though, you could take every bit of the technology for designing a great friendly UI and website architecture, but your own creativity will be the key to success.

Some of essential and vital elements of a good wire frame and the site architecture

Site Navigation
Site Home Page Feasibility
Menus, Sub Menus and Product Pages
Shopping Cart feature
Secured and fast Payment Gateway
Bradcrumb and Side bars
Header and Footer structure

Visualizing the design

All the great programmers or designers always take the blueprint of their design and use their visualizing skills to create a replica of the design in their minds. This will give them the sheer thought in which way they are moving and isn’t they are moving in the right direction. Most of the occasions, during the stage of the wireframe and site architecture, people get diverted from their original ideas and objectives. Here, visualization helps them to end up in a mainframe design that resounds well with their initial idea.

Began with the programming

The zest of the entire design is the programming. Once you have the sound visualization about the theme and concept of your website design, then it’s now time to do some ground work and get started with the programming. Doesn’t matter which language or framework you are using like Php or.Net, but it is important that programming must go with your initial idea.

The most important part of the programming is the workflow and work management. Designing an eCommerce store is really a tough deal for the programmer because they have to create thousands of pages and embed tons of functionality for designing a great user friendly website.

CMS and Content Delivery Networks

The highly critical part of any website is its database. While designing the eCommerce store, you must give a thought of having a comprehensive and extended database to accommodate all the information on the website. If you don’t want to have a static Data Base then you can certainly go with the CDN’s (Content Delivery Networks), that will help you in providing an effective database with a good uptime on the server that means your users’ will enjoy browsing on your website.

Make precise and good CSS and Java elements

The Cascade Style Sheet or popularly known as CSS will help you in involving the great design elements that will really cherish your users. Every user wants to browse through the website and have their preferences for the various design elements. Be it the font colour, font style, or header colour or may be the colour of your main navigation menu, every CSS design element makes an impact on the users. Like CSS, the Java elements specially the flash images also make a positive impact on the user mindset, but make sure that you must not involve too many javascripts or flash because it may increase the website load time and user doesn’t like this.

Uploading products on the website

The products are the zest of every eCommerce store; therefore a special care should be taken while uploading the products on the website. It is really an exhilarating job for the designers, if you are uploading the huge bunch of the products under different categories. Here you should have the high definition images of every single product and those images should be fragmented and processed by a professional designer. Though, it is also important that every image should be compressed before uploading otherwise, it will increase the load time on the server and user won’t be able to see the product images properly.

Testing and Launching of the website

Now it’s time to launch the website, but before that you must consider your website for testing. Testing is often the final funnel through the website goes before going live on the web. The professional website engineers conduct various tests on the website and suggest better ways to improve the feasibility of the website for the users.

After your website successfully passed through the testing, then it’s now time to take your website live on the web for the users with a bang. Make sure that you must consider various display marketing, PCC and digital marketing techniques for promoting your website to the users.

Source by Rohit Shrivastava

• Consider the Navigation of Your WooCommerce Store

We recommend you to flatten the navigation of your website. A flat website architecture shortens the number of clicks a customer will need to perform to reach their desired destination, and it’s a pretty popular model. They will display the links to their most popular pages plus any new or highly relevant content (like sales, or limited-edition products).

With the help of this flattened, condensed menu structure the number of clicks between the homepage and the deepest layer (or customer destination page) is greatly reduced. As a result, a visitor of your online shop will find the needed page easily. The most important of this navigation model is a great way to improve your SEO since it makes your site easier for search engine bots to crawl as well.

• Make your Products visible with Categories and Subcategories

One of the most common mistakes people make when designing a WooCommerce store it that they forget to add categories and subcategories. When a customer visits your store, it is very likely they need to sort items during their search and categories provide a quick way for them to do that. In addition, you can use the subcategories to further narrow results.

The first big reason is for SEO. The more specific pages you have with long tail key words the more likely it is that new customers will discover you in search engines like Google or Bing.

• Add Live Search to WooCommerce

In an effort to make it easy for your customers to find exactly what they want we also recommend using Live Search. These prospects will be able to view out the most popular and relevant search results of your eCommerce site in real time speeding up the online shopping process.

• Create Your Own Unique Product Descriptions

Here content is a king. You need to create a truly unique content without copy-pasting. In the end, duplicate content is another common mistake user do while building their WooCommerce stores.

It’s very easy to just copy and paste content from one product page to another. As tempting as this can be make your best to avoid it. You’ll find your pages will stand a much better chance of snagging a top search ranking if you write your own unique descriptions.

• Improve Content Internal Linking

Internal linking has always been a must thing for any successful online business. The idea is that visitors to your site read one blog article and click the links to other related posts. But today we are talking about WooCommerce sites specifically, and this is another common mistake of eCommerce website owner.

• Speed Up Your WooCommerce Store

Increasing your site speed makes your SEO better. Search engines like Google take page load times into consideration. It’s more likely for a page that loads in a second or two to rank higher than a page that takes thirty. Secondly, today even a 5-seconds delay will make your customers want to leave and it’s a top contributor to an increased bounce rate.

Source by Nishant M