There’s a lot of talk about how the buyer’s journey has changed over time and has become more complex. There’s no doubt that the availability of data and predictive capabilities has transformed the way we interact with our audience.
That means marketers need to have a tighter strategy than ever to ensure the data is used appropriately, content is created with a purpose and sales meets the expectations of the audience they pursue.
Join this webinar with Content Marketing Factory’s Charles Warnock, Ossia’s Bryan Ehrenfreund, and host Jeff Coyle to dig into the intersection of content marketing and sales enablement.
Learn how to:
+ Use content for engagement and growth
+ Ensure each piece of content measures up to your goals
+ Empower sales with content that converts
+ Align around KPIs for more effective messaging
00:00 Defining Sales Enablement
01:55 Using Technology for Sales Enablement Success
04:09 Expanding the Role of Content in a Sales Organization
06:30 Increasing Internal Consumption of Content
08:44 ABM – Persona-driven or Champion Development?
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