Designing an ecommerce website can be complicated and requires specialized attention than other websites. This is mainly because they are designed for the core purpose of selling products and services. Due to the high level of competition in almost all sectors, you need not only to stand out and have an edge over the competition but also strive to guarantee the best user experience that can trigger return visits and boost conversion rates. Generally, a well designed ecommerce website must possess the following core features.
Easy to Navigate:Since you are likely to post various products on the site, you must ensure that the products can easily be spotted by the visitors and trigger a sale. Navigation is very critical and as any visitor that fails to interact with various aspects of the website is likely to move over to the next site. You will not only lose the traffic, but also miss out on the potential sales. This is however not always easy to guarantee because of the number of products that are posted on the site. You must first test the site with various layouts to ensure that you don’t miss a single detail. You must also hire a competent web designer to work on the site’s navigation.
Focus on Products: Many website designers spend a lot of time working on the fanciness of the website. As much as graphics make a website appeal to the eye, it must never be done at the expense of the products’ visibility. Keep your ecommerce web design simple to cut on the competition of attention from the visitors.
User-Experience: Users are impatient and they don’t have the time to follow a line of processes before making their desired purchases. You need to make a design in a way that buyers will be able to checkout as fast as possible. Having a complex process will discourage many potential buyers from finally making the purchase. Just like in a supermarket situation, make the checkout process as simple as possible.
Search Box: If you deal in a line of products, you should make it easy for visitors to search the website for various products they wish to purchase. Ensure that the search box is strategically placed on the web page and also very visible.
Branding: Branding is very important for every business and must be enhanced on the ecommerce website. Try to make the web design similar to that of the designs of your products. The colors, the graphics and logos on the products must be similar on both the products and website.
The bottom line in designing a proper ecommerce website lies in hiring a competent web designer. Take your time and make your expectations known from the word go. Any mistakes on the ecommerce website will eventually result in poor conversion rates.
Source by Lee Schraner