Over the past few years, the online gift market has seen tremendous growth. Big name online retailers are taking advantage by offering special gift features for their customers such as gift registries and wishlists. Ecommerce features like these are gaining popularity because people like the convenience it offers. Since online shoppers are getting used to such features, it is becoming more and more important for smaller ecommerce businesses to do the same in order to compete.
A store gift registry is a service for customers to select products from your store so that their friends and family can buy them for special occasions. Gift registries used to be associated exclusively with weddings, bridal showers and baby showers. Recently people are beginning to use gift registries for all kinds of special occasions such as birthdays, anniversaries and graduation. Your products do not have to tie in with weddings or babies to be able to offer an online store gift registry. Having a gift registry makes life easier not only for the gift giver, but also the person receiving the gift. It takes the hassle out of the gift buying process, the gift giver has an easy time picking out the perfect gift knowing that the person receiving the gift will like it.
A store wishlist is a service offered to customers to mark down products from your store that they like, but do not plan on purchasing immediately. Wishlists are a good feature to have for your online store, because people who visit your site generally will not buy something right away. They can always mark down what they like and come back to it at a later time. As the business owner, you can use the valuable information gathered from your customer’s online store wishlist to promote products to them that they like, but have not purchased yet, promote similar items that they might enjoy or announce discounts of products already on their list. All these tactics are easy to implement as long as you offer this feature on your ecommerce site. You can boost your sales revenue by simply reminding people to check out your products again.
There are several benefits associated with having gift registries and/or wishlists. For one thing, it is essentially a form of free advertising. Think about it, if a fan of your website creates a store gift registry or store wishlist and distributes it to all of his or her friends who are unfamiliar with your business, they get a chance to see a selection of your products. This is a great tool for driving new traffic, these new visitors have the potential to become new customers. Not only do gift registries and wishlists help drive more sales, they also do a great job of building customer loyalty. You will be able to offer them things that they normally would not have noticed. These are effective tools for keeping your customers interested in your products and referring their friends. Ultimately you can use the information gathered from gift registries and wishlists to learn more about your customers, what they like and don’t like. Find out which products are the most popular and which ones you can promote more. Use the statistics gathered to improve your business and offer even more value to your customers.
Having an online store gift registry and online store wishlist is just the first step. To really turn it into a profitable tool, you have to find creative ways to market it to your users. By helping your customers get the most out of these handy features, you help yourself by beating out your competition. As an example, depending on the types of products you sell, your store gift registry will only appeal to a certain category of people. Find out where they will typically go online to find what they are looking for. Participate in forums, build relationships with bloggers and join social media groups that this type of person might belong to. A good way to market your store wishlist feature is to actually teach your visitors all the cool things they can do with it, such as linking to their Facebook, adding it to events on sites like Evite or encourage them to post it on sites like Elfster over the holidays.
Source by Amy B Xu