You know that the internet is the place where the sellers and buyers meet nowadays. It may be the perfect place for you too – to share your talent and the fruit of your labor with the world – and maybe, somehow, it may turn into something bigger and better over time. You may (or may not) have big dreams about striking it rich, and getting the recognition that your great product or service deserves, but the thought of setting up your own online store sounds intimidating. You are ready to take over the world, but you couldn’t code to save your life. All that talk about merchant accounts and databases for product management is making you uncomfortable, and you start to hesitate…
You are probably worrying too much. Yes, starting a small business is tough! However, putting up an online storefront needn’t be! While setting up an online store is not a walk in the park, the process is made as easy as possible by the existence of a myriad of online store builders, some of which are even free. You don’t have to buy a domain name, or pay a programmer and a designer if you don’t want to (or can’t afford yet). Start playing around with templates and different options provided by the online store builders to get a feel for what works for you. Once your online store starts generating profits, you can decide to invest some of that money is a custom-built online storefront design, acquiring a domain name, or designing a professional-looking logo for your business.
For now, use your free account with an online store builder to upload high-resolution photographs of your products, and concentrate on writing good copy, with enticing titles and clear product (or service) descriptions. Find your unique voice! Use the business persona that you have built consistently. Make the most of any design element that comes with your free online store builder: for example, find the colors that correspond with the look and feel of your business. Which fonts best express the character of your business?
If you’re blogging on a WordPress platform, creating an online store may be as easy as installing a plugin. You can also add a PayPal shopping cart to your existing website by simply copying and pasting the code for a buying button. Different shopping cart scripts integrate with different payment processors though. Some affiliate marketing companies offer their affiliates a fully functioning web store on their own domain – for free. All is done for you, including the payment processing system, you just have to minimally customize the page – and go find the buyers!
Source by Anita Bern