👉 Go to http://www.growthreport.ch to receive all future episodes on growth marketing and personal leadership.
Joei Chan is the brand and content director at 360 Learning, a collaborative learning platform for companies. Before this, Joei led content efforts for well over six years at five different startups.
She’s also the main protagonist of the Webby Award-winning docu-series called onboarding Joei, an unscripted B2B marketing reality show.
We discuss marketing strategies, including organic social media campaigns, co-marketing, content marketing, and hiring the right person for the job.
🔴 Topics Discussed
00:00 – Introduction
01:55 – The unusual path to content marketer
03:29 – Using your skills for a new role
07:31 – Learning how to delegate
10:59 – Creating brand guidelines for content
24:30 – How marketing teams are built and scaled
34:30 – 360 Learning’s current content distribution strategy
38:09 – How to manage organic engagement on social media
41:11 – Co-marketing and how to use it in your business
51:59 – Learning how to say no to people