How do you optimize a content marketing strategy? || How do you develop a content strategy? || Video 04
Video Number 3
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Educational or Instructional:
Educational and instructional “How To” videos are another popular choice. Here are a few examples:
• Does your product require assembly? Great create a step-by-step video of how to put it together.
• Do you sell a digital product? Create a video of the screen shots for performing common (or advanced) functions using your software or app.
• Do you sell a tool that can be used for a versatile
range of functions? Create a video highlighting its most common features. For example, a makeup demo.
• Is there an adjacent software, product, or tool your customers use? Create a video on how to integrate with your product.
You can even create videos that you can use to train your team and post them online in an invitation-only video playlist.
Your passionate and happy customers are often eager to share their great experience with others. The next time you receive a raving online review or direct email, ask the customer if they would be willing to record a client testimonial. And yes, it’s ok to incentivize them for their time.
Live Stream an Event:
If you have an upcoming live event, fundraiser, speech, product demo, or convention-take a few minutes to record the event and upload it to your YouTube Channel.
Interviews and Team Profiles:
One of the ways to connect and engage in our current digital world is to do an online interview or video profile. This can be short and sweet and answer a few questions. The goal is to make you and your team feel human and relatable. Also, take advantage of the opportunity to interview industry innovators you come across-and post the video to YouTube.
Now as great as all of this info is, it’s not going to be of any use to you or your business if you don’t apply what you’ve learned. So, roll up your sleeves and get ready to execute the steps in the following battle plan….
You have unrestricted PLR to this video course
so you can do anything you want with it.
The only thing you can NOT do is claim copyright.
video is for educational purpose only.Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.