In this information age when online shopping has become a norm; businesses intending to command competitive edge over their rivals must have a well designed and functional Ecommerce website. An Ecommerce website is different than any other informational website in the sense that a user can make a purchase from these websites.
An Ecommerce website has to be viewed as important marketing tool as any other. The design, layout and ease of navigation can make all the difference in converting a visitor into a buyer. Few tips while designing Ecommerce website development, if kept in mind can give the business a winning streak over its competitors:
Website design: A customer typically does not like to spend more than 30 sec in evaluating a website. If within these 30 sec the customer gets the information he/she is searching for then chances are they would stay and explore the website and possibly even make a purchase. A good Ecommerce website design in terms of navigability, content, layout and graphics can give your business that advantage over others.
- Entice your customers into wanting to stay longer on your Ecommerce website, furnish as much information as possible and tell them what is in it for them?
- Testimonials are an important component that can make a lot of difference. A well written testimonial from other customers wins the confidence of the buyer in your product. Money back guarantee also reinforces customer’s faith into your product.
- Give the potential buyers variety of choices to pickup from when they are ordering a product. Offer them option of calling to place an order besides being able to place the order online.
The merchant account: For having a winning Ecommerce web design, have a merchant account with a reliable service provider. This will allow you to accept major credit cards. Accepting all the major credit cards would not just broaden your option and help you in getting business but would also enhances the ease of use for an increased customer base.
Setting up shopping cart: In a virtual shopping cart on an Ecommerce website the customers will be able to see the total of their purchases inclusive the shipping and taxes. This is a very useful application and increases the ease of use for the customers multifold. Having a shopping cart on your Ecommerce website design is a must if you want to win over your customers.
Server and payment gateways: The server that hosts the Ecommerce website should not only be reliable for handling heavy traffic load but should be secure as well. A secure server is required to safeguard customer account information from hackers. To win the trust of your customers safeguarding their information is the first and far most step.
Payment gateways are the link between the Ecommerce website and credit card companies. Reliable payment gateway ensures that only valid and verified transactions can be made through your Ecommerce website.
These four areas if paid attention to can give the business a head start that none of your rival can match
Source by Kat Delacruz