Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta, a content studio for B2B SaaS companies. In this episode Rish shares:
1. How SaaS companies can ensure that their content and video marketing not only educates potential customers, but translates into more conversions, sales, and higher product adoption,
2. The types of content and video marketing for technology partnerships, whether you’re marketing your ecosystem platform or your relationship with other platforms.
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Sponsored by Pandium, an integration and app marketplace platform for technology ecosystems. Learn more at https://www.pandium.com/
You can also listen to our conversations via the podcast platforms listed below, as well as read about the conversation on the Pandium blog:
Spotify: https://open.spotify.com/show/3Od3DS0…
Apple Podcasts: https://podcasts.apple.com/us/podcast…
RSS Public Feed: https://feeds.buzzsprout.com/1989828.rss
Google Podcasts: https://podcasts.google.com/feed/aHR0…
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Want to access more content on technology partnerships, integrations, and APIs? Check out our blog and resources page here:
Download the Report on the State of Integrations and APIs at 400 SaaS companies: https://www.pandium.com/resources/dow…
Partnerships & Product Management Resources: https://www.pandium.com/resource-cent…
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To network with others working on building integrated SaaS tech partnerships apply to join our 1100+ member group here: https://www.saasecosystemalliance.com/
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Time Stamps:
0:00 – 1:09 Intros
1:09 – 1:30 Most common problem SaaS marketers come to Rish
1:30 – 4:02 Why should content and video marketing be a strategic priority for SaaS companies
4:02 -6:20 Where B2B SaaS companies can start with video marketing
6:20 – 9:04 How can content translate to more conversions, sales, and higher product adoption
9:04 – 12:55 Channels to leverage content after creation
12:55 – 15:14 Ways to leverage testimonial content
15:14 – 15:55 Motivating users to try you out
15:55 – 19:31 Marketing for technology partnerships as a GTM channel
19:31 – 19:55 Where to connect with Rish
19:55 -20:09 Outro
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