Category "SEO"

Building an ecommerce website is quite different from building an ordinary site for other minor purposes. This is true because, an ecommerce website is like a virtual market place aimed at generating huge monetary returns every single moment. Hence there are various ecommerce Website Design ideas that can be have help if you desire to have one. Let’s take a look at 5 of such ideas.

Decide on the Products to sale

Before you go ahead to design an ecommerce website, you need to decide on the kind of products you wish to sale on the site. This determines the kind of design and approaches to take when building the site. In most cases, it’s better to have a specific product niche in mind for your website. Other products may be secondary and minor. It’s better for the online community to know your site for one unique product niche. This can attract more visitors and also make you to be very focused and proactive.

Use Simple business Templates

When creating your ecommerce site, it’s better to make use of simple business templates that relate to the kind of products you’re selling on the site. Don’t use heavy graphics and images as they may slow down the site when people visit it. Your ecommerce site should be as simple as possible in order to allow many visitors to be navigating it without hitches.

The Shopping Cart Must be Available

You need to create a conspicuous shopping cart on the website for customers coming to the site to buy your products. You have to optimize the “add-to-cart” button to be very clear on the site. Customers should not crack their heads before locating the icon.

Introduce Effective Payment Systems

Your ecommerce website will remain moribund and ineffective when you don’t have working payment systems incorporated in it. You need to introduce various payment systems such as credit cards, PayPal, money Booker and so on. These systems allow your customers to purchase products and pay you instantly.

Create Quick Product Review section

You need to create a section in the ecommerce site where your product reviews are well exposed. Visitors who stop by to buy products will like to know more about them before they buy. You need to have various product reviews articles written concerning all the available products you have on the site. You can easily contact a writer in a freelancer website to do the job for you.

In all, building an ecommerce website is never as easy venture. You need to be updating the site from time to time. You also need to be introducing new site features and even new products. You can always engage the services of a reliable website developer to help you out if you have a need for such.

An on-line presence is very essential for any kind of business: it is probably the most cost efficient type of advertising currently available. Numerous small businesses use the web to sell their services and products while many businesses do not actually see the web as a market. No matter what you’d like to do, inform your customers or sell products on-line, you need to know several Web site basics in order to attain success. Fundamentally there are two main types of web sites! informative and commercial. If you are only starting out, dependent on the nature of one’s company, you will either plan an educational web site meant to attract and encourage customers to ask the services or you will develop a professional web site that will sell your products online.

Some entrepreneurs create web sites which are educational and commercial, especially when they might like to encourage products which are new in the marketplace or that could bring significant advantages to the users. Overall, the Web is a marketplace and an internet site. Your most important on-line promotional tool. As a matter of fact, you must first pick a name for the domain and book that domain name. The cost of domain name varies with domain registrar and you can get cheap or affordable domain names too there, but try to avoid free domain name, which is not good for ecommerce websites. This name must be strongly associated to your business and simple to recall. Avoid long, hard domain names like! Allideasforpartydesignuk dot com or names which say nothing about your company like frght88 dot net. Again free hosting isn’t an option for serious on-line businesses.

There are lots of companies offering reliable website hosting services. If you are serious about on-line business you should select a reliable hosting company, one which offers 24 hour support and has an excellent standing. You will design your web site according to these documents. If you hire a pro, make sure she or he can design your site respecting your visual identification recommendations, the World Wide Web Consortium requirements and create the internet search engine optimised pages. Promoting your web site requires a long term marketing plan. You need to take in consideration all possible on-line marketing possibilities: from basic internet submission to PPC, submission in paid directories, news release and article submissions, web blogging and posting in forums, choose-in e-mail marketing and so forth. You will need to help keep your web site actual, or else you will lose significant points in the SERP and the visitors may be considered irrelevant, uninteresting as well as not worth another visit. Well, these are most key elements influencing your on-line success. Each element has its significance and will play a significant role to establish your site presence and usability.

Increasingly businesses are shifting towards the digital world everyday. Both the seller and the consumer are online now. With increasing demand for Ecommerce Web Development, there are few things you must keep in mind before starting!

1. Responsiveness

People want convenience, they won’t waste time in figuring out a complex situation when there are literally lakhs of easy solutions available on the internet. The main thing to keep in mind while developing your ecommerce site is to make it responsive. People are on their phone always, it is important to make your website in a way it is convenient for them to operate on a mobile screen.

2. Cleanliness and Easy

Your website should be eye-catching and aesthetic to grab your target audience but don’t make it too complex for the sake of beauty. If it is too complex, the user might get annoyed and leave your site before even seeing your product. Your site should be beautiful but easy to navigate and operate.

To make it easy, your visitor should be able to get a clear and concise idea of your business and product as soon as they visit your page. Your products should be easy to find. Avoid jargons and complex words.

3. Call to Action

Your call to action buttons should be easy to use and find, so your visitor does not feel like they have wasted their time searching for products they can’t even buy. Avoid unnecessary advertisements and false call to action buttons. Help your visitors further by a live chat option or defined place to file their query.

4. Visual Images

As it is said, “A picture is worth a thousand words.” Now, this is something you will have to religiously follow. Use HD and clear pictures of your products, a visitor needs to know what they are spending their money on. Use various techniques such as 360-degree view to make it more attractive and clear. If possible, use product videos to enhance your sales chance.

5. Product Information

This is the most important point that newbies generally ignore. No one is going to spend their money on something they have no idea about. Try to answer all the necessary queries, provide clear description including product material, quality and all other factors that could influence the purchase decision. Advertise your product but don’t go astray. You can also provide relevant blogs or videos for the product. Add “things you may like” or “similar products” to show you have a wide range to offer and serve consumer wants.

6. Ratings and Reviews

It is very rare for a customer to go on a site and blindly buy something without a proper research. To increase your sales chance and ease your visitors’ experience, include a rating and reviews section. It gives your visitors a reassurance and confidence that they otherwise lack while visiting a new site. It becomes a reliable source for your customers and drastically increases your sales chance.

7. Efficient and Fast Check Out

Customers absolutely hate clicking through a series of pages while checking out. If it is unnecessarily lengthy and complex there is 99 percent of chance that the customer might change their mind mid-way. Add easy options to log in or check out as a guest, add easy payment, and check out options.

8. Personalization

Thousands of vendors are selling the same products as you. It is now up to you to give customers that one key factor that will make them choose you. Personalizing your website, and giving it a unique look. Give your visitors personalized experience, add your custom features, make them feel special. Curate personalized list and preference items according to their previous actions for example “customer also bought this” or something along the lines.

To conclude, everyone is online but not all of them are successful. There is a pool of people trying to make it out successful but only a handful can do so. Make sure to keep these points in mind while creating your website to ensure maximum success.

A number of studies have shown that a large percentage of modern users prefer mobile commerce apps to ecommerce websites. Hence, your ecommerce website must deliver optimal user experience to beat competition and mobile commerce. You have to consider several factors to make the web store keep visitors engaged and seduce them to buy the products/services. In addition focusing the look, feel, features, and functionality of the website, you also need to explore ways to optimize its user experience. To optimize the user experience delivered by the website, you need to enhance its accessibility, usability, security, credibility and search engine visibility.

10 Points to Consider while Launching Your First Ecommerce Website

1) User

While planning and developing your first ecommerce website, you must focus extensively on the users and their choices. You must remember that a web store does not allow customers to touch, feel or smell the products physically. Hence, you must keep the users engaged by making their shopping experience fast and hassle-free. You can always keep the visitors engaged by offering products at discounted prices, providing free shipping, and keeping the shopping and checkout process simple.

2) Design

You also need to focus on the design and user interface of the ecommerce website to impress and engage visitors effectively. Unlike established brands, you need to explore ways to gain the trust and confidence of visitors. Hence, you have to include a number of elements in the website design – a recognizable logo, shopping deals, product options, product review and testimonials, and call to action. At the same time, you need to ensure that the look and feel of the ecommerce website is both intuitive enough to keep the purchase process simple and straightforward.

3) Mobile Optimization

As mentioned earlier, a large percentage of modern users prefer mcommerce apps to ecommerce websites. Likewise, most people nowadays access ecommerce websites on their smartphones, tablets or phablets. Hence, you need to ensure that the ecommerce website delivers optimal user experience on both computers and mobile devices. You can always opt for responsive web design to make the web store look good on each device with a single code base. The mobile optimization will further enhance the website’s visibility on major search engine results pages (SERPs).

4) Social Elements

You need to include many social elements in the ecommerce website to impress the users. The users must have option to share the products purchased from your web store with their friends through popular social networks. Also, the social elements will help users to promote your new ecommerce website and enhance its popularity. You can even use the social elements as an efficient tool to gather information about customers and track their behaviour.

5) Search Box

No ecommerce site can display all its products on a single page. But you can always impress visitors by displaying branded goods to the visitors initially. Also, you must allow customers to check your products based on specific criterions or categories. The website must allow visitors to search and find the relevant products without any delay or hassle. Hence, you need to ensure that your ecommerce site includes a robust search box. The search box will enable users to find a specific product and buy it directly, without browsing through an array of products.

6) Shopping Cart

Your choice of shopping cart will have a direct impact on the user experience delivered by the ecommerce portal. You have option to choose from an array of open source and commercial shopping carts written in different programming languages. But you must opt for a shopping cart software that enables users to check their previous and current purchases quickly and conveniently. Also, the shopping cart must allow users to add or remove items without any hassle. At the same time, you also need to enhance the accessibility and visibility of the shopping cart by using the commonly used simple basket icon.

7) Payment Options

The choice of online payment option varies from one customer to another. Some customers prefer making payment through their debit/credit cards or internet banking facility, while others opt for popular online payment options like PayPal and digital wallets. Hence, you need to ensure that each customer can make payment for the products purchased by him with any payment option. At the same time, you also need to keep the online payment and financial transactions of customers secure by using a reliable payment gateway and the latest encryption techniques.

8) Trust Marks

You must remember that a large percentage of people are sceptical about new ecommerce websites. Hence, you must explore ways to enhance the ecommerce website’s credibility and win the trust of customers. In addition to including robust security features in the web store, you also need to display the accreditation certificates and trust marks of reputed brands. The trust marks and accreditation certificates will enhance the credibility of your newly launched web store. The trust marks will further assure customers that their personal data will remain private and online transactions will remain 100% secure.

9) Option to Answer Pre-Sale and Post-Sale Questions

While buying products from a new ecommerce website, users often ask a variety of question before and after the purchase. Hence, you must answer the pre-sale and post-sale questions of customers immediately increase your sales and revenue. Like other websites, you can answer the pre-sale and post-sale questions of customers through either online chat or phone call. But the customer must be able to see the options available to clear his doubts and answer his questions. You need to ensure that the phone number or online chat option is clearly visible to each customer. Also, you must deploy skilled customer care executive to answer the pre-sale questions of website visitors appropriately and convert them into customers.

10) Search Engine Visibility

You can easily divert regular search engine traffic to the ecommerce website by complying with the guidelines recommended by popular search engines like Google and Bing. For instance, Google ranks websites based on metrics like mobile friendliness and load time. Also, it recommends entrepreneurs to build web stores with responsive web design. While planning the ecommerce website, you must keep in mind the guidelines and recommendations of major online search engines. The search engine optimized design will help you to get regular website visitors without launching expensive digital marketing campaigns in future.

You further need to assess all important aspects – user interface, functionality, performance, usability, security, and user experience – during the ecommerce website development phase itself to make it popular within a shorter amount of time. You can even consider investing in analytics tools to understand the behaviour and preferences of website visitors based on real-time information collected from various sources. However, it is also important to update your ecommerce website consistently to meet the emerging technologies, industry trends and customer preferences.

For every business owner, understanding the business aesthetics is crucial. The need multiplies manifold if you happen to be into online business wherein your online presence means everything since you are an online platform for buyers and sellers to connect. A shopping website designing is not an easy task that can be achieved just like that. Although it is much more tricky and cumbersome than how it seems. When you run such as website, your day-to-day tasks include selling products, filling orders, receiving payments and last but not the least – satisfying the customers.

Yes, the website design truly matters a lot. It has to be developed in such a way that is user friendly and gives ease of access to one and all. Whether the website would excel or fall depends on the viability of the design considering the level of different categories of customers to whom the business would be catering to. Moreover we cannot assume that the potential customers will find you themselves rather you need to be prominently seen online to attract more and more traffic on your website. For any viewer to stay and proceed with making a purchase on your website, it is necessary that the design is perfect in every way.

Choosing a professional Ecommerce Website Design company with expertise and robust standing in the market gives you the required boost and a robust foundation to begin with. They are the ones who are expert enough to develop a multifaceted promotional strategy to outgrow your competitors by alluring more and more customers towards your website. The steps are many but the ladder to success has to be a complex one else the fruits fetched won’t be cherished.

Few of the many services that fall in the purview of such designing companies are content development, structuring the pages, designing the internal as well as external pages, overall navigation provisions, credibility factor considering both company as well as customers and so on. How would you feel if your home or workplace is a mess? Do you think it would be a welcoming atmosphere for your prospective customers? Would you prefer too much cluttered stuff or limited organized stuff to be chosen from or looked upon?

The answer definitely would be an organized place (irrespective of the fact whether it is real or virtual) wherein the structure itself becomes the guiding force behind boosting your sales. The website should be such that it tempts the customers to go ahead and buy what is required in addition to what they feel are good buys for them. Any company offering website designing services is aptly experienced and knowledgeable to be able to comprehend with your needs along with the current market scenario.

eCommerce is the activity of engaging in business online… As many people now shop online, eCommerce has become a principal economic activity in many parts of the world. In keeping with this trend, eCommerce websites have taken the lead in the online world presently. eCommerce website designing takes care of the special designing needs of eCommerce websites.

eCommerce websites are specially designed to encourage visitors to buy products and stay longer on the site so that they can spend more. It includes a business relevant look and feel, reflect the vision and philosophy of the business, possess an organized layout and professional design, include proper navigation, carry lucid and market friendly content and have a customer friendly user interface, and also comprise of a simple checkout and uncomplicated shopping cart. These sites are integrated with a professional gateway to ensure smooth and hassle free online payment.

Designing an eCommerce site is an extremely professional task. The creation and designing of eCommerce sites is not the work of lay designers. It requires very professional and talented eCommerce website designers to design an eCommerce website that can eventually become a success.

So, if you want to start a new eCommerce project or would like to upgrade your existing eCommerce website, then you should hire a competent eCommerce website designer. Thus, you can rest assured that your eCommerce project is in the safe hands of a professional.

Any professional eCommerce site designer will have several successfully completed projects to his or her credit. The designer should normally have sufficient exposure to all elements of eCommerce website designing. The website designer may work independently or even as part of a team that is specifically into designing professional eCommerce stores. The result that you should expect either ways is a successful website that has the ability to draw prospective customers and deliver significant conversions.

Any eCommerce site designer should have the talent and the professionalism to take his or her job seriously. Most clients usually expect designers to take up the entire responsibility of designing the website from start to finish. The designer’s sole aim should be in designing an eCommerce site that delivers the requisite ROI and becomes a profitable venture.

The designer or the designing team should be able to lead the website from conceptualization to the final integration of the website with the payment gateway. Moreover, the buying experience for the customers should be a smooth affair right from landing on the site and choosing the products to proceeding to the checkout for payment. In effect, customers should be able to choose a product of their choice effortlessly and there should be minimal shopping cart abandonment.

Clients should choose an eCommerce designer that understands the responsibilities of designing an eCommerce store well. What is essential for the designer is a complete set of well-developed skills that comes along with a thorough aptitude for design. Alongside, the designer should be conversant with market trends so that the store can be designed in line with the preferences and the professional standards that the target audience expects.

To summarize, with the right eCommerce site designers in hand, you will surely be able to develop or enhance your eCommerce business to reap the rich rewards on the Internet.