Are you looking to drive more leads for your business?
Business leaders are relying on marketing to drive growth, now more than ever. This is because the customer journey has evolved. The average buyer now completes 70% of their buyer’s journey before connecting with a sales team. In this workshop, we explained the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey.
Attendees left the event with:
Insight into the 2022 buyer’s journey
Best practices for building and measuring a content marketing strategy
A FREE Content Marketing Workbook
A FREE CRM to track prospects
Speaker
Aliyah Morphis
SENIOR BUSINESS DEVELOPMENT MANAGER @HUBSPOT
Aliyah is a Bay Area native, with a background in B2B tech marketing and sales. Before joining HubSpot, she worked within large organizations like LinkedIn, consulted hundreds of startups, and founded her own company, Tress Hair Co. Now, she combines all of her experiences at HubSpot! Her goal is to build meaningful partnerships and help startups grow through education, scholarship, and mentorship. She’s currently located in Southern California where she enjoys beach days, strength training, and family time.
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