Many internet marketers enter the ecommerce business with a lot of energy, enthusiasm and excitement. But after some initial hiccups mainly due to the mistakes that they made while entering a particular niche or the market that they were targeting, they lose hope and put an end to their venture. Believe me; You can achieve immense success by avoiding some of the most common mistakes made by beginners which I will be talking about in this article.
1. Lack of Research
This is the most common mistake among the three made by most beginners. Trust me; it is extremely crucial that you properly research the market that you are planning to enter or the niche that you are intending to target. I personally, spend more time researching than I spend time actually building it or marketing it. If done properly, then you will end up with just the right ingredients for your online store.
2. Customer Support and contact
This is something that is ignored a lot by people. I did the same and I regretted having done so later. Each customer is valuable for you because he or she has given you a certain amount of money in exchange for your services. It also means that the customer has potential for bringing in future money. So it is necessary to keep track of their e-mail addresses and create a positive frame of mind for the customers about your online store. For example, you could be in touch with them pretty regularly in the beginning to enquire about whether they had any problems with the product they bought. Just remember that the happier your customers are, the more the chances of you achieving long-term success through your online store.
3. Competition from other online stores
This actually comes under lack of research but this mistake is repeated over and over again by people and therefore, I thought that it deserved a special segment for itself. Anyway, when entering a market, ideally, you would want to enter that market which is neither over competitive nor under-competitive. Both can be bad for you. If it is extremely over competitive and you decide to enter the market because of your initial energy and enthusiasm, you may end up in trouble because it is going to be tough to outrank the other guys who have been here for so many years. On the other hand, if it’s under-competitive, it could mean that there are no marketers willing to promote the product because it is not profitable.
So the trick lies in finding a market and doing proper research using all the criteria and avoiding the mistakes that I have list above. Make sure that you avoid all the mistakes before starting your own online store.
Source by Chris Eelis